Cut, rip, stitch are the watchwords of Ferrino's approach to upcycling, which has entrusted its modelists with the task of facilitating outdoor enthusiasts in finding practical and easily achievable creative reuse solutions. That allows for example, to give new life to the tent that accompanied them on so many adventures,
transforming it into a sack, a picnic towel or a practical backpack cover. Working on this campaign we reflected Ferrino’s approach with our very own style combining stop motion animations and rough paper textures.
TEAM:
Evergreen Design House
YEAR:
2023
SERVICES:
Art Direction, Stop Motion