Ski Club Torino

With over 100 years of age, Ski Club Torino is the oldest running ski club in Italy and can boast a deep heritage in mountaineering. The Club was seeking to bring on new people, especially of younger age so we decided to refresh their identity and communication strategy to approach younger age groups and help grow their community.

For less institutional applications, we added a patch logowhere the monogram becoming part of a more modern and catchy composition. Beside the classic papers the Club provides his members, we have developed a capsule collection of apparel and merchandise together with an engaging social strategy to reach a new target.

TEAM:
Evergreen Design House

YEAR:
2021

SERVICES:
Branding, Art Direction